Rss To Blog Pro A 6 Month Review

Background Search engines are particularly interested in websites with constantly updated, relevant content. Websites that appear static without a supply of fresh content may be viewed as dormant and in their drive to provide the latest, most relevant search results to users, search engines may rank such a website lower than a website that is updated regularly. What Is It? RSS to Blog Pro is a fully automated blog posting tool offering self-updating websites. It's a PHP script that is installed on a single web hosting account. From this centralised installation, multiple blogs can be maintained with fresh content from various sources. Also available is an earlier, non-pro version, which has the same basic functionality, but requires a separate install for each blog it maintains. What Problem Does It Solve? Adding fresh - and importantly, relevant - content to websites can be a resource consuming task. Either you spend time finding and creating new content or you pay someone to do it for you. Without fresh content, your websites can appear stagnant and drop off the search engines radar. This impacts your website rankings in search results and ultimately has a detrimental effect on any free traffic coming from the search engines. If your websites rely on search engine traffic then this can mean their downfall. What Are The Benefits? RSS to Blog Pro tackles the problem of needing to regularly update website content by automating the whole process from finding relevant content based upon keywords that you provide through to posting content to your website blog. In the eyes of search engines, updating a website with irrelevant content isn't nearly as good as having relevant content. The tighter your niche, the better chances you have of ranking higher as you'll be competing with a smaller number of websites. Using a scattergun approach to website content can mean you end up competing with websites across a large number of niches. If you're building content websites with the aim of eaing an AdSense income then you'll know that the ads shown are dependant upon the surrounding content on your webpages. Irrelevant content results in ads that are irrelevant to your website visitors, which means they'll have no interest in clicking on them and your generated income will be poor. Features * Supports multiple blog types including WordPress, Blogger Blogs, Movable Type, Type Pad, Live Joual and MSN Spaces. * Keywords and RSS feeds can be specified for automatic content generation or you can supply your own content. * Posting to your blogs can be scheduled at random intervals e.g. once or twice a day so that posting appears natural. * There are no 'footprints' to identify the content as being automatically generated. * Log records are kept so you can see exactly what has been posted and to where. * Built-in ping functionality for blog and ping. * A single installation will post to an unlimited number of blogs. * Regular updates. * User support forum. * Two tier affiliate programme offering 40% commission to the top level and 10% for any sales from affiliates you recruit. My Experience With RSS to Blog Pro Since August 2005, I've been using RSS to Blog Pro on an increasing number of blogs in various niches. I'm pleased to be able to say that my income from AdSense has increased month upon month since then. With the software installed on my virtual private server (VPS), I currently manage around 50 blogs, posting relevant new content every day or two. I'd recommend that you don't install RSS to Blog Pro onto a shared server because if you're updating a large number of websites or you're running the script frequently (every couple of minutes) then your host is likely to take a dim view on it. Considering how inexpensive and how much more reliable a VPS is to operate there just isn't any reasonable justification for risking a shared server. A VPS is like having your own server, completely isolated from any other peoples websites so you can't affect them and they can't affect you. There is the exception of disk IO, but that isn't something that should be of any real conce. The issue of relevancy is really what makes the difference between an effective auto content generation tool and one that will never do anything for your bottom line. I can't stress it enough; without relevant content, search engines won't be able to categorise your niche and won't be able to rank you fairly amongst your peers. That means you won't do well in searches in your subject area. It also could mean your website will serve ads for tennis equipment when your niche is dog care. Visitors looking for information about dog care are highly unlikely to be interested in tennis equipment when they come to your website because it's not something which is relevant to their needs at that time. There's no doubt that this helps to keep those websites looking fresh and my website stats show a constant stream of visits to my blog pages each month. And of course, lots of targetted visitors and lots of targetted content means a lot of clicks on targetted ads! Support-wise, Michelle (creator of RSS to Blog Pro) has answered my email queries promptly and there's an active user forum for peer support. Michelle also visits the forum to provide assistance although some queries can take a couple of days for a response, however the user base, support forum and software is mature enough to be able to cope with almost every common question a new user might have. Fortunately, the software is easy to install and set-up so you can expect to be running within an hour or two. One feature that I haven't used is the ability to ping blog directories from within RSS to Blog Pro. The reason for this is that if I pinged these websites for every post made to each of my blogs then I'd actually end up pinging up to 50 times a day from the same domain (the domain on which RSS to Blog Pro is installed). Rather than risk being blacklisted for pinging too much and hogging the resources of the directories, I use the ping facility from with my WordPress blog software instead so that the individual pings come from the individual domains. Again, this will appear to be a lot more natural and it also helps RSS to Blog Pro to work more efficiently by decoupling some of the work away from it. Conclusion After 6 months of constant usage, I'm pretty happy with RSS to Blog Pro's performance. and would definitely recommend it to anyone who is wanting to have self-updating websites that attract targetted traffic. Care needs to be taken when selecting a host for the script, but once installed, operation of the script is simple and reliable. An excellent script in the toolbox of AdSense eaers and affiliate marketers alike.

The Blind Men and the Elegant Algorithm

Everyone talks about algorithms, and like the weather, no one gets it right and nobody can do anything about it. An algorithm is a recursive computational procedure for solving a problem in a finite number of steps. Highly sophisticated, complex algorithms are the heart of all search engine technology. Google's algorithm is reputedly only 100 steps. No one outside (and few inside) Google know exactly what those steps are, how they are implemented or any of the thousand and one little details that goes into their execution. The possibilities are infinite. It is a closely guarded secret and the secret of Google's success. Google is not about to reveal itself but they do provide brief glimpses; hints and guidelines but no hard and fast rules. Everyone tries to disce the whole from the sum of the few meager parts. I recently heard someone describe Google's deep, dark secret as an 'elegant algorithm'. Misunderstanding what I heard, it called to mind an ancient easte religious fable (and latter day poem by John Godfrey Saxe:The Blind Men and the Elephant). Six blind men are presented with an elephant and asked to describe it. In their vain attempts to describe what they see, each blind man compares the elephant to something else (a wall, a spear, a snake, a tree, a fan, a rope) because each one assumes the whole elephant is like the part he experienced. Not seeing the whole, the individual parts bear little resemblance to the actual elephant. Though each blind man has it partly right, all are completely wrong! A few of the many morals of the thousand year old story: * It is easy to jump to conclusions based on limited experience and personal impressions. * Each perspective has part of, but not the whole truth. * Do not to assume you have the whole truth just because you know one part of it. It is all a matter of perspective. The next time you hear about Google's elephant, I mean, elegant algorithm, remember the blind men. Keep your eyes open though you may not know what you are seeing. If each of us sees some small part of the truth and we share our perspectives, we may come closer to seeing the truth, though we will never know the whole truth.

The New MSN Search Interface A Positive Transformation Or The Antithesis Of Change

Now that MSN search has changed its look and search results I thought I'd do a little digging into the new look to see what I could come up with. Overall I am impressed with the new look even if the current results aren't that spectacular. But is the new MSN really that much better? As you've already no doubt heard, MSN Search has changed their look. But there's more to this new look than meets the eye. I've always been apprehensive about using MSN Search. It's not because the results are generally less relevant than other engines (although that's always been part of the problem) but I've never really liked the search results. To me they were always too crowded and dark. But now that there's a new search interface I feel more inclined to use their search engine. Why, you may ask? For one thing, I could never really put my finger on what it was that bothered me about it until MSN changed the look. I think it was the blue bars that used to run across the top and bottom of the search results page. Now, instead of wide blue bars there are sleek silver-grey bars. Also, the top bar where the search box is became narrower. To me this makes the page seem less "closed in" and more visually appealing. I now feel as if I can trust the results more because they have more room. I've also noticed that MSN has been playing with the display of the titles. Before this change, they seemed to bold the entire title, as well as bolding terms which matched the search query in the snippet. Now, they still bold terms matching the query in the snippet but they also only bold the search term matches in the title. Additionally, the font used for both the title and snippet are smaller. These help to create a more visually appealing search result making it easier to spot the best match to what you are looking for. You see as humans, we like to take the easy way out. Most of us are "scan and click" search engine users. We scan the results hoping something will "jump out" at us. This is how Google became so popular - because they realized early on that we like visual cues to help guide us on the web. MSN tried this for a while - I found examples of it dating back to 2004, but most recently - even as recent as a few days ago - there was no bolding on matched terms. When you look at the sponsored results you will see even more differences. While looking at searches performed in Firefox, I thought I'd perform those same searches in Inteet Explorer. Here's where things got interesting. While the organic results were the same, some things caught my eye. First, the sponsored ads appear much smaller in Firefox than IE. The font size used to display the top and side sponsored ads is smaller than the organic results. In IE they are the same. Also, in Firefox I was seeing Yahoo! sponsored results, however in IE I was seeing Microsoft Sponsored results. That's right, I was seeing different sponsored results providers depending on the browser I was using. Even the layout of the sponsored ads was different. With Firefox and the Yahoo! ads, the top sponsored stretched across the page and the side sponsored started at the same line as the organic result, creating a fairly large blank spot in the upper right hand coer of the page. However on the IE browser with MSN ads, that blank space disappeared and the side sponsored ads moved up to be in line with the top sponsored results. It made the page look much more organized. I looked into the CSS and JavaScripts being executed on the page to see if perhaps they were doing some kind of browser detection before rendering the page but I didn't see anything other than some style modifications for IE on Mac. Of course, this is still early in the game for the new MSN look. I expect they will continue to tweak and refine it until it's just right. As a result, if you do try the same tests I did (with a side by side browser test) you may not see the same results. In the end I do have to say, results aside, the new look is more visually appealing and at least for me makes it easier to accept the results. I don't feel overwhelmed because of the previously small space available.

Keyword Lists Their Proper Care And Feeding

One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect? To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories. 1) Master Keyword List - this list has all the keywords that you can come up with for your particular need. All other lists are taken from this Master List. 2) Pay-Per-Click List - this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in. 3) Tag List - this subset of the Master List helps you fill in those Meta Tag fields. Although many search engines are not currently paying much attention to Meta Tags, that could change at any time and the search engines will not let us know if or when they begin watching Meta Tags again. So the safe bet is to still keep these tags properly populated. 4) Web Site List - this is another subset of the Master List and is more targeted than the PPC list. This list also helps you write powerful content on your site. And don't forget to refer to this list when setting up the Alt tags for your images (you are using Alt tags aren't you?). 5) Email List - Are you using keywords in your email? You should be. Keywords are not only used to help people find your site in search engines, but they are words people are actively searching for. Your marketing should be addressing their needs, and your keyword list shows you what they are looking for. Just like creating copy on a web page, use the keyword list to target your email campaigns as well. So how do you go about creating the Master Keyword list? You first have to decide what you need from your keywords. Most likely you will have a product or service that will dictate the broad category for the list. As an example I will use Nikon Camera as my starting point. Maybe I have a site that specializes in information about Nikons, or I have a store that sells Nikon Cameras, or maybe I sell software that would complement a Nikon Camera. These questions and more will begin to focus your keyword search. Start by building a basic list using this approach, you don't need to capitalize, leave everything lowercase. nikon, nikon camera, nikon information, nikon sales, nikon software Put down the basic keywords that spring into your head when thinking about your subject. This does not need to be an exhaustive list, just a starting point. We now need to expand on this list by using tools freely available on the inteet. My personal favorite is on Overture.com in their Resource Center. They have a valuable little tool called the Keyword Selector Tool. This tool will give you a list of keyword searches on Overture over a one month period. Simply type in your keyword and hit the button. You will get a list of keywords including the keyword you typed in and the number of searches performed on the keyword. A search for "Nikon" came back with 100 keyword possibilities. Depending on your original keyword search you may have to clean this list up a bit before using it. For instance one of the keywords was "Nikon rifle scopes", not what I need so I will delete that one. I usually copy the information from this web page and paste it into an Excel spreadsheet where I can manipulate it as I like. Each month you may get a different set of keywords on Overture, so don't just do this one time and forget it. Keep on checking back to add more keywords to your list. Another valuable tool is over on Google. (ht tps://adwords.google.com/select/main?cmd=KeywordSandbox) You can also find this tool in the Tools section of Google Adwords. This is used like the Overture tool, simply type in your keyword and click on Get More Keywords. This search gave me 225 possible keywords, many of which I will clean out. A nice feature of the Adwords tool is that it allows you to download the list as a CSV file for use in Excel or another program. There are many other sources for keyword lists. A good place to start is on Search Engine Watch at http: //searchenginewatch.com/facts/article.php/2156041 Don't forget specialized sites like eBay. They have a banner ad program named eBay Keywords where you can find suggestions for keywords to use with banner ads on eBay. http://ebay.admarketplace.net< /A> And finally pay attention to the log files for your web site. You will have a list of searches people used to find your site. This is a very targeted list of keywords that were actually successful in driving traffic to your site. Now that you have a huge list of keywords you are ready to create your Master Keyword List. Place all these keywords into a spreadsheet and clean out the inappropriate keywords (like "Nikon Binoculars"). Then arrange in order from most relevant to least relevant. You need to weed this Master List down for your PPC campaign. You may find that the keywords near the top of your list are the most expensive and that the ones in the middle may have a better cost to sales ratio. But the more keywords you can use on PPC, the broader your exposure. The top 25 should work well for your Meta Tag list. Depending on your needs you may need to remove duplicate words. Try to limit any individual word to 5 uses or less (example: don't use "nikon" more than 5 times). The top 10 keywords are your sales words for your web site and email campaigns since these are the most tightly focused keywords in the list. Don't forget that the needs of your list will be changing as the market place shifts. Every month or so do a new search for keywords to keep your keyword list up to date. Trim out the words that are either no longer appropriate or effective. Be sure to keep an eye on your log files. Keep your sub-lists current. And give your Keyword List the care and attention it needs to live a long and active life. And finally, if only 4 people purchase some training off of my site due to the keywords in this article I can finally get that Nikon Camera that I have been wanting.

Using RSS To Increase Your Pagerank

There are millions of dollars and multiple hours spent every day trying to increase website traffic, by both ethical and unethical means. There is so much demand for traffic solutions that people will go to any lengths to get ranked higher in the search engines. But did you know that you could increase your traffic by about 20% right now, with virtually no effort? Most times when you hear something like this I suggest that you tu tail and run as it will normally lead to your site's ranking demise. This particular method of boosting traffic, however, is not a scam; it's not an unethical ploy; it is a genuine method of increasing traffic via a future inteet standard. The reason that you can increase your traffic so vastly is because you are getting in on the ground floor of a new technology which will revolutionize the inteet and the way that traffic is distributed. To understand what we're about to tell you, you need to understand what an RSS feed is. Put simply, it's a standard format for sharing your content instantly with users and other websites. People can quickly get access to 'teasers' for your latest newsletters, articles, blogs, content and more, and click through to see the full version. This method of distributing your information is very helpful because it basically generates dynamic newsletters without spamming and without causing your visitor any grief at all. In fact, many users find RSS to be their preferred way to hear about updates as RSS is so fast, user-friendly, and (most importantly) dynamic. RSS feeds are often used by news sites or blogs, as the content changes often enough to make it worth while. By using highly targeted RSS feeds, you can improve your site's web content without having to write it on your own - if someone offers you an RSS feed of their site, you can add it to your site easily. This provides you with a good content base which will keep visitors coming back. The more information that people associate your site with the more important they consider your site. The more important they consider your site, the more important search engines will consider your site. Providing RSS yourself will get lots of people to link to you and so potentially improve your search engine rankings. Why? 1. RSS feeds can provide good, relevant content for your website - there are plenty of RSS publishers with themed content for you to choose from. These highly-targeted feeds will often contain your keywords, and so increase the keyword relevancy of your website. This helps even more than you may think as the key words will be within link or "anchor" tags. Search engines value anchor tags almost as much (if not more than) header tags (h1-h6). 2. RSS feeds can provide new, fresh content. When new content is added to them, the old content drops off, making sure that your website's content doesn't go stale. Most of your visitors will not visit your site if they find that there is nothing new between the first and second time that they visit it. If you want to keep your visitors where they belong, you have to have a good selection of content that is updated on a regular basis. 3. RSS feeds can get search engines to crawl your site more frequently - daily in some cases. This helps your site to rank higher in the search engines, and gives you an advantage over your competition. Your RSS feed can do your SEO work for you. RSS feeds can be great for getting your newsletter, articles, or blog onto other people's sites, and that's very powerful, as long as you make sure that your RSS feed is adding more to your business than it takes. In some situations, you might find that including RSS on your page makes visitors click away from your site, as they find that site's content more interesting than you - and people who click on RSS links might be less likely to click on ads. Use caution with RSS feeds, or you could be in for a shock.

Using A Shotgun To Build An Empire

In my quest to become inteet savvy and to create an online income I came across this cool ebook that describes an overall business structure/strategy that would allow you the best chances of success. This is probably one of the best ways to create an empire through careful planning of your inteet venture. This method is slightly different from what I've been preached to but I like what I've been reading. It goes like this - if you want the best chances of success, you use a shotgun to hit your target. Let me explain. With a shotgun, there are many pellets in a shot and it sprays when it is fired. The concentration of pellets is closer to the centre and it thins out as it goes further away from centre. If we use the analogy that our product is the shotgun and the bulls eye is the target market, then the main area of damage of the pellets (or your efforts) will be the centre. You have to realize that not only will the centre area be hit and targeted but you will also hit some of the surrounding areas. What this means is that from your efforts of the shotgun approach you will have different levels of markets that will be interested in your product. They will range from intensely interested, interested, have a passing interest, to almost no interest whatsoever. For example if you were to have a French bread making product: - people that were visiting a French bread making site would be very targeted traffic and most likely intensely interested. They would be centre of the target - If you had traffic that was coming from just a normal break making site then they would probably have a healthy interest in your book as they are in the next level of the target - In the 3rd level out and further away from the middle of the target, the traffic may come from a cooking website. They may need some education about the joys and benefits of French bread as a compliment to different types of food and occasions. - The last area, also the furthest area away from the middle of the target includes the rest of the marketplace. These are people who are probably not interested in cooking or French bread at all. Now to get the best effect of this shotgun effect would be to add additional shotgun splatters so that the different target markets can get an overlap and therefore you can have cross promotion happening. Using the French bread making example, you could add continuation lines like French desserts, French soups, French roasts as shotgun splatters surrounding the original. Another offshoot to the original French bread making splatter could be Italian breads and its relevant extensions. Could you see how these could all interlink and your customer could be interested in your later products? I think the potential is endless and I could see how you could build an empire starting from a single product. Mark Choy

Tracking your Sales Organizations efforts for increased bottom line profits

Tracking your sales efforts goes much more beyond keeping good statistics on the amount of sales your team makes or the tracking the amount of prospects that call or visit your company. marketing result tracking is a succinct method, bordering a science, but a science that can be easily adopted into your organization. In fact, many organizations have built simple tracking methods through automated systems, eliminating 10's of hours of time, and resulting in simple to read reports. I am going to outline why successful organizations track all of their efforts as well as what we should be focused on tracking on a day to day basis. Marketing Result Tracking First, what is tracking? Tracking is the systematic process of record keeping and documenting every single action that a sales organization makes. As an example: Inbound telephone calls, outbound calls, calls from specific forms of advertising, calls from your yellow page ad, and visits to each page of your web site, how long each visitor stayed on your web site. The list goes on, as you now have a clear understanding of where I am going with this. You can break down the tracking into subcategories, a process that many automobile organizations have become very accustomed to doing��as in prospects to ��walk-arounds��, ��walk-arounds to test drives��, etc. Now, there are several ways to implement a very simple yet effective tracking method, one that can be automated that will ultimately save you countless hours. For all of your advertising, this is the easy part. Simply subscribe to a number that attaches to your organizations primary ��hub�� telephone number. This way, you can simply identify every single call that comes in from the various advertising in order to see the effectiveness of each form of marketing that you have out on the market. This process itself, marketing result tracking, while being extremely simple to implement, will certainly give you a huge insight to all forms of advertising avenues that you currently invest in. You see, tracking is more than just keeping ��track�� of what is going on in your processes and advertising��it gives you the necessary insight immediately to act on unsuccessful campaigns and tells you where you should potentially invest in some of your more successful campaigns. In order to track your website effectively, you will have a ton of alteatives. Many will come directly from your web host, as many of the more aggressive hosts have now added sophisticated tracking tools in order to better server their clients. Simply go in to your Control Panel to see what is available, and for those of you that are not as technically inclined, believe me when I say this��no matter how savvy you are with a computer, you will certainly be able to view the tracking statistics from your web host. Now, for those web hosts that do not offer any form of website tracking, or tracking tools that too basic, there is a myriad of options for you. Simply visit http://www.breiterstrom.com/tools to get a great idea of some available options. For marketing result tracking, there are certainly some very sophisticated options, but if you are just getting into the mode of tracking, we suggest applying a simple tool (although many of the simple tools give you great tracking statistics). Now, what are some of the benefits of effective marketing result tracking? Well, let's say that you have a yellow page ad that you have had developed using all of the top strategies. It outlines in its headline a true benefit that your prospects are looking for��blowing your competition away that are seated in the same section of the phone book. Now, you have spent ��x�� dollars on that ad, and at the end of the year it is time to review your advertising budget. You determine that you received 172 more calls from this yellow page ad over the course of the year than any other form of advertising, but you paid a fraction of the cost. You may decide at this point that it is worth it to increase the size of your ad for the coming year. While an extremely crude example above, it was meant to only be an example for marketing result tracking. There are several issues regarding marketing result tracking that need to be addressed effectively when determining where each and every dollar of advertising is spent. While this is certainly important, you will never be nearly as successful in allocating these dollars without a proper tracking process in place. When a well structured tracking system is implemented in coordination with a well formatted testing strategy, you are destined to have a tremendously more successful outcome. Having been in the marketing industry, engaging marketing result tracking and seeing how little attention to testing and tracking that most businesses adhere to, you can easily begin dominating your market in a relatively short period of time, leaving your competitors in the ��dust�� wondering what the heck just happened to the market��and why their phones are no longer ringing. Now, as far as tracking inteal events, well��for the most part, you are at the mercy of your sales staff to give you good feedback. Many sales organizations have implemented CRM giving the company the opportunity to track the inteal sales process with more ease. I say the ��opportunity�� because our studies have shown that the best CRM is only as good as the feedback given by the sales staff and if the sales staff is not keen to giving feedback where it may not ��be in their best interests�� the organization ultimately ends up with skewed results. There are certainly answers to this issue��answers that you are welcome to explore at our home site of http://www.breiterstrom.com. Regardless of how much marketing result tracking your organization has done up to this point, we recommend that you immediately begin at least tracking the basics. One mistake companies make is that they think that it is ��all or nothing�� and this leads them to ultimately do nothing. Start something. Perhaps just with your outside advertising and your website traffic. In a short period of time you will be happy you did��with huge increases in bottom line profits. Margaret Miller Visit the site below to subscribe to the free monthly newsletter now, and to see how their Testing and Tracking department can help you with your marketing result tracking.